Press Release

Nielsen and IMMI Begin Daily Out-of-Home Ratings Service

September 2, 2008

Forbes.com, Adweek, Ad Age, Television Week, Marketwatch, Broadcasting and Cable, The Hollywood Reporter, andMediaweek reported that Nielsen has teamed up with Integrated Media Measurement (IMMI) to measure television viewership outside of the home, in venues like offices, fitness clubs, hotels and bars.

Please read the article at Forbes.com.

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