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Fly

LeapFrog FLY, 2005

Challenge

Develop a site to engage tweens in LeapFrog's FLY

LeapFrog Enterprises is an industry leader in cutting-edge learning toys. LeapFrog needed a Web site to promote the new FLY™ Pentop Computer. Regarded as one of 2005's most innovative new consumer electronics products, FLY was aimed at revolutionizing the way tweens (kids age 8 to 13) learn math, science and language, and play games.

The sophisticated site, www.flypentop.com, would provide an online destination for FLY users. It needed to offer a compelling interface and a community experience, complete with interactive forums and polls. Additionally, the site had to support FLY by offering downloadable quizzes and study materials from a large collection of the most popular middle-school textbooks.

The large amount of videos and animations to be included on the site created an interesting challenge in terms of reliable content delivery. The FLY site had to be sufficiently scalable to support tremendous traffic as well as significant traffic spikes associated with special offers and holiday activity.

Solution

A visually compelling, scalable site

Carbon Five and LeapFrog originally launched www.flypentop.com in the summer of 2005, delivering a significant update to the site in June 2006. The new, visually rich site is powered by Carbon Five's own content management system (CMS), which provides simple administration of all content, images and video, including product information, news articles, press releases, Flash promotions and more.

Complementing the core Carbon Five CMS technology is integrated community software that provides forums, messaging and polls. There is also a Children's Online Privacy Protection Act component, which presents different user experiences that vary according to the age of the child accessing the site.

Value

Jumping out as the most successful LeapFrog site to date

Carbon Five worked with LeapFrog to build the technical infrastructure for www.flypentop.com. Significantly, the site has attracted the highest traffic levels ever experienced by a LeapFrog site to date. Users log more than 1 million visits to the site each week. And despite its visually sophisticated interface, the site has been up and running without failure since July 2005.