Classic Version | Mobile Version

US Spanish Language Website

LeapFrog, 2005

Challenge

Create Spanish language version of LeapFrog.com that is easy to update

LeapFrog Enterprises is an industry leader in cutting-edge learning toys. LeapFrog has experienced a growing demand for a Spanish version of their Engish US website. To date their only Spanish site was for products sold in Mexico.

Since different products are sold in each country, LeapFrog needed a site to support Spanish language products sold in the United States. In 2005, there were an estimated 21 million Hispanics online (NHTI and Dept of Commerce) and many prefer Spanish-language content.

The site would look and behave the same as the existing English language site, but with all translated content.

Their goal was to create this website that could serve as a template for building future websites with a single, easy-to-use content management system.

Solution

Create a template to build future international sites

The site launched futhuring LeapFrog's outreach among the growing US Hispanic population.

Carbon Five developed a robust, stable Spanish language site that looks the same as the English US website.

Value

Allow easy content editing for new site

The value provide to LeapFrog is the reuse and scalability of the system. The Spanish language US site provided the model site for building out other LeapFrog.com websites to support other languages and other products in other countries.