Good Eggs

Seamless farm to table shopping - mobile web

Absurdly fresh groceries, delivered today to Bay Area homes.

Tech Stack
  • Development


Good Eggs knew they needed to address site-wide performance issues in order to meet their business objectives. The platform was pushing three seconds to render in the front-end store and was falling short with customers. As they approached holiday season they needed to ensure their site was operating at peak performance for an anticipated spike in traffic.

Good Eggs’ hired Carbon Five to turn their simple mobile site into a fully responsive, more performant replacement of their legacy desktop app. By partnering with our development team the Good Eggs software engineers were able to move quickly and complete the project on time.

The Process

Our engineers worked with the Good Eggs tech team to perform a host of back-end optimizations. The team only had a few months before the big Thanksgiving deadline, by far the most important day for gourmet goods in the United States.

We made numerous upgrades to the Good Eggs platform, but the new caching strategies were our biggest win, bringing latency down to delightful levels. Regarding design, Good Eggs had a lot of different components in the system and it was starting to weigh on development. We helped the team establish and refine better front-end guidelines to keep markup and styles under control.


By the time our engagement ended, GoodEggs’ site was easier to browse, search, and shop—all in time for the holidays. In fact, GoodEggs’ revenue doubled that quarter over the prior year. The team recently raised a $50M Series C to expand beyond San Francisco to the rest of the west coast.

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